Sentiment Analysis of Social Media Use in Public Transportation in Sweden
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The increasing impact of social media on public transportation is transforming communication strategies and user engagement. These platforms offer real-time service updates while allowing users to voice their concerns and suggestions, fostering trust and enhancing customer satisfaction. This research investigates public perceptions of the communication methods used by public transportation services in Sweden, highlighting user preferences for different social media platforms and content types. The study employs a four-step methodology. First, a literature review examines the advantages and challenges of integrating social media into public transportation systems. Next, a survey assesses Swedish users' interactions with social media in this context. The third phase involves sentiment analysis and text mining of the survey responses to evaluate public opinion. Finally, the research proposes potential steps for collecting and analyzing social media data. The findings contribute to a better understanding of effective communication strategies, ultimately improving the responsiveness of public transportation systems.