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Ballonger och begivenheter

Publication Type:
article-journal
Date Issued:
2001
Authors:
Per-Markku Ristilammi
Publisher:
Föreningen Kulturella Perspektiv
Language:
swe
Page:
34-39
DOI:
10.54807/kp.v10.31153

Keywords:

event marketing perception production of power power new economy marknadsföring maktproduktion makt
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This article is a reflection over the increasing use of events in marketing and management in the new economy. The use of balloons in such events is used as an empirical illustration in order to show the importance of techniques of perception within this setting. Balloons create a sense of the fleeting and transitory mode that is a hallmark for the production of power in the new economy.