When cultural workers become an urban social movement : political subjectification and alternative cultural production in the Macao movement, Milan
- Sage Publications
This paper explores the relationship between cultural production and insurgentpolitical activity. The specific context for the study is the urban cultural movement ofMacao, in Milan. Macao is an urban social movement that aims to challenge neoliberalcultural production and neoliberal urban politics through alternative cultural productionmodels. The overarching argument is that Macao pursues its subjectification processthrough aesthetic tactics: the process of the formation of a political subject passes througharts and creative expressions to impact and reconfigure the sensible domain. This collectivesubject is created by: first, reappropriating urban spaces; second, enacting alternativepractices of cultural production; and third, guerrilla branding tactics. Ultimately, thepaper explores the potential of alliances between urban struggles and struggles overcommodification and exploitation of culture.